91X is San Diego's leading alternative / modern rock station. 91X's
first program director was Rick Carroll, who pioneered the Roq of the 80s format
at KROQ, and it seemed a bit like they lived a bit in the shadow of their more
nationally known neighbor. That said, in my opinion 91X has more of the
free spirit that KROQ has lost, and seems less formulaic. They also play more "classic alternative" songs,
which appeals to a 30-something like myself but probably annoys the Gen Yers.
91X definitely played less of the "rap rock" or "nu metal" stuff (e.g. Limp Bizkit)
back in the late 90s/early 00s, which I appreciated, although I wouldn't mind a
little less Jack Johnson. 91X was formerly owned and operated by Clear
Channel, the largest station owner in the U.S., with over 1000 stations
nationwide. However, in December 2005 management of 91X was taken over by
independent Finest City Broadcasting.